Some people's skin produces less oil than others. If that's you, then your skin will also feel dry. Why? Because your skin’s oils (called sebum) are what your body uses to do the natural work of sealing in moisture. If this is your problem, then more oil = moister skin.

If you live in a dry climate, it’s likely your skin’s moisture is being depleted. One easy way to fight that: a humidifier, which can help add moisture to your indoor living spaces, improving skin’s moisture retention.

Especially if they contain retinol. Retinol decreases your skin's oil production, which can irritate and dry out your skin as your start using it. If you’re using this, we recommend consulting with your dermatologist to see if you can get a more gentle prescription or if you can reduce treatments.

This is a big one. Sometimes this is in the form of hard water or long, hot showers. Hot water strips moisture from skin, so try lukewarm water instead. But it's also an issue in lots of popular moisturizers (even some that claim to be all natural). Remember: oil is what helps seal moisture into your skin. Water fights against this. If your moisturizer lists water anywhere in the upper half of its ingredients and you have dry skin, it's probably time to consider switching.

Common additives in popular moisturizers like sulfates and fragrances can irritate and dry out skin, and they provide no benefit to your skin. How strongly do we believe this? Strongly enough that we started a clean skincare brand way back in 2009, and our core moisturizer still has just four all natural ingredients.