The nontoxic
alternative to retinol

The Natural Alternative to Retinol

Bakuchiol is known as the "natural alternative to retinol" because it activates the same genes that produce collagen and elastin as retinol—it also just happens to be much more gentle. 


The retinol look with none of the suffering. In a 3rd party study on our Bakuchiol Double Dose routine, we found 96% saw firmer, more elastic skin while 98% said it was gentle enough to use daily.


We use a quiz to find your ideal routine because, in our testing, customers reported up to 50% better results when using a custom assigned routine rather than just buying products individually.

Real Women. Real Results.

These are real women from our 3rd party study on our Bakuchiol Double Dose routine. 98% found this routine gentle enough for daily use and 96% reported firmer, more elastic skin.

What real customers have to say

Name: Annie

Age: 58

Skin concerns: Aging gracefully, fine lines, under-eye circles



Name: Mary

Age: 43

Skin concerns:Dry, sensitive with frequent redness and cystic acne

Previously tried: Tretinoin, steroidal creams, and a variety of synthetic skincare

Over 10,000 5 Star Reviews 

3 reasons why our natural skincare is different

  • ONLY WHOLE INGREDIENTS

    We use only whole ingredients in our formulations. They're not diluted by water or preservatives. Effective, proven natural ingredients.

  • FARM FRESH

    You know the difference between farm fresh food and frozen, highly preserved food. It's night and day in taste and nutritional value. The same goes for what you put on your face. Fresh, nutrient-rich ingredients that nourish your skin.

  • NON-TOXIC AND PLASTIC-FREE

    So many brands claim natural, but use a variety of harsh preservatives or synthetic ingredients. Most of our products have 4 or 5 ingredients, all whole ingredients, no water, and no preservatives. And we put it in glass jars, not plastic containers that can contaminate our products.

Frequently asked questions

IS THIS A SUBSCRIPTION?

No. This quiz will match you up with a one-time purchase routine. We give you our most popular product, the Intense Hydration Cactus Concentrate, free for your first order. Your routine will start around $50 for a two-week trial and cost around $160 for the 3-month supply.

WHAT'S YOUR RETURN POLICY?

100% satisfaction guarantee for 30 days. Don't like the smell, doesn't work for you, doesn't matter. We'll refund your money if you're not happy with it.


No restocking or return shipping fees. No hidden fees, just a promise that we'll get you your money back if you're not happy with the product.

WHAT ARE THE INGREDIENTS?

Our recommended routines vary a bit based on what we determine is best for your skin based on your responses in our quiz. Once you are recommended a routine, we show every single ingredient that goes into our products. They're whole ingredients, always sourced ethically, farm-fresh, and certified organic whenever possible.

So what are you waiting for? Get started and find your skin type with our quiz in just 3 minutes.

 FREE new customer shipping

  30-day money back guarantee

 FREE returns